Isn’t the business of business to do business? As in, sell stuff? To an ever-increasing customer base, while building brand loyalty that turns first-time buyers into repeat, hopefully lifetime customers?
And isn’t taking sides in divisive, controversial issues generally considered anathema, insofar as doing so would be a fairly guaranteed way to violate all the above principles?
So who in the world approved this insane ad campaign???
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The mind boggles. The comments and related links describe the understandably furious backlash developing.
Could they be warming up for more, similar campaigns? Like this, perhaps?
(Source)
Will someone’s head roll at HQ, or will they dig in deeper?
Speechless.
Filed under: International affairs, Media, Palestine
